Pricing is a verdict, not a guess.

We design your pricing tiers, value metrics, and pricing page copy in five business days. Everything you need to ship. No calls.

Built by Execom. Reviewed by former VP Product and Growth leaders.

Start the Sprint

Pricing is one of the few decisions that affects revenue, sales velocity, and fundraising simultaneously. Most founders still guess.

Why founders get pricing wrong

You have three options:

Copy competitors. They're guessing too. You inherit their mistakes.
Run analysis. You spend weeks, still feel uncertain, and ship anyway.
Guess and iterate. You leave money on the table for months.

Most founders cycle through all three and still ship uncertain.

The pattern shows up everywhere:

58% of founders don't feel confident in their pricing
Pricing mistakes factor into roughly 18% of startup failures
Most founders spend weeks on pricing and still second-guess it

The issue isn't that you're bad at pricing. You don't have a framework.

What you're buying

This is a fixed-price, five-day sprint. We execute a complete pricing decision. You get deliverables you can ship immediately.

This is:

Fixed price: $2,200–$2,800
Fixed timeline: five business days
Fully async: no meetings
Implementation-ready: not a deck
Expert-reviewed: former VP Product and Growth QAs the work

This is not:

Coaching or advisory
Fractional exec work
A retainer or ongoing relationship
A template or generic framework
A consulting engagement where you do half the work

The five deliverables

1. Competitive Pricing Landscape

Analysis of three to five direct competitors. Their tier structure, pricing, feature logic, and positioning. You'll see where you fit.

2. Value Metric & Willingness-to-Pay Framework

We identify what your customers value. Then map willingness-to-pay across your ICP. This is your pricing foundation.

3. Tier Architecture (2–3 tiers)

A clean, feature-differentiated tier structure. Each tier justified by your value metric and competitive position. Not arbitrary.

4. Pricing Page Copy & Wireframe

The exact copy, layout, and positioning for your pricing page. Includes objection handling and CTA optimization. Drop it into your site.

5. Implementation Checklist

Step-by-step: billing system setup, trial mechanics, FAQ responses, sales objections, launch sequencing. Everything you need to go live.

All of this is designed to be implemented immediately.

The five-day process

Day 0: Intake

You submit a form. Product overview, ICP, current pricing, top three competitors, key metrics. Twenty minutes.

Days 1–3: Execution

We run competitive analysis, build your value framework, design tier architecture, and draft pricing page copy. You do nothing.

Day 4: Expert Review

A former VP Product and Growth reviews the output and records a two to five minute Loom video. This is your QA. No call required.

Day 5: Delivery

You get everything. All deliverables, the expert Loom, the implementation checklist. You're ready to ship.

Key point: Fully async. No Zoom calls. No calendar scheduling.

What the expert review does

Execom executes. A former VP Product and Growth reviews the work and provides feedback via Loom video.

The expert reviews complete, focused work. Not a discovery call. They have time to review the work carefully. You get a second set of eyes on a critical decision.

For you:

The Loom is replayable
Share it with your team, your board, your advisors
Expert insight without a call

For the expert:

They review on their timeline
No scheduling friction
Higher signal because they're reviewing actual strategy

Cost and what's included

$2,200–$2,800 flat

The exact price depends on scope and complexity—stage, market maturity, and competitive density. We'll confirm during intake.

Included:

All five deliverables
Expert review + Loom video
Implementation checklist
One round of revisions

Not included:

Upsells
Long-term contracts
Equity asks
Ongoing retainer

FAQ

Why not just copy competitor pricing?

Copying locks you into their mistakes. Your pricing should be built on your value metric, your ICP, your positioning. We build a framework defensible for your business.

How is this different from a pricing consultant?

Consultants charge $5k–$15k and take six to eight weeks. You pay for their time. We charge fixed price for fixed output. Five days, fully async. No ongoing relationship.

What stage is this for?

Pre-Series A through Series A founders with $10k–$100k MRR. You need a confident product and uncertain pricing. If you're still validating product-market fit, this is premature. If you're Series B+, you may need more complex modeling.

What if I already have pricing?

We'll audit it. Sometimes your pricing is solid and just needs better positioning. Sometimes it's leaving revenue on the table. Either way, you'll know what's working and why.

What if I disagree with the recommendation?

You're not obligated to follow it blindly. The deliverable includes the reasoning behind every decision. If you disagree, you have the framework to make an informed counter-decision.

How long does implementation take?

Depends on your billing system and website. Most founders implement within one to two weeks. The checklist breaks it down step-by-step.

Can I see an example?

Yes. We have a sample deliverable available. It shows the exact format and depth of analysis you'll receive.

Make the decision

You have a product that works. Your pricing shouldn't be a guess. In five days, you'll have a complete, defensible pricing decision.

Start the Sprint See a Sample Deliverable